In 1925 Illums Bolighus was founded under the name BO by the Danish business man Kaj Dessau. Apart from having business flair Kaj Dessau also possessed a great aesthetic sense. Together with Kaj Dessau’s artistic consultant, Brita Drewsen, he created a concept, which up to that time had never been seen anywhere in the world. A store comprising designed interiors, where textiles and furniture formed a synthesis with art. Drewsen's and Dessau's unusual vision and sense of quality up through the 1930'es has since then had an immense impact on the international status gained by Danish interior design.