Every company must know when the right time has come to change its' strategies, to lead a change and not to undergo it. Tisettanta realized this some 30 years ago, the market was at a standstill. It was time to make an important statement, to transform a design for the elite class into added value for all. It was then that Tisettanta, in its' Giussano based plant, nurtured the early decision to industrialize: the company expanded its' machines to create a series of furniture of the highest quality, conceived by prestigious designers.